Marketing Literature Ideas

 

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Reach potential consumers through innovative, well-written reading materials.

The key to effective marketing literature is in strong writing and images. Business owners hook consumers with innovative campaigns, and inventive approaches to style and language, to create interest in a brand. When creating a line of marketing literature materials, consider the voice you want to carry through to your readers. If you want to a sense of humor, string that kind of humor throughout all the letters, slogans and giveaway materials.

  1. Targeted Materials

    • Create a line of business cards and printed brochures for separate target markets segments. For example, if you run a photography shop, make target-specific literature for students, professionals and graphic designers who use photographic images. Write the literature using an authoritative but friendly voice that draws readers to the personality and competency of your business.

    Giveaways

    • Design posters, calendars, creative note-cards or stationary to give away to potential customers. Instead of giving away pens and tins with just the printed name of your business, offer other free items that are useful or of significant value. Keep the materials useful and consistent with your company’s service and reputation. For instance, if you run a hotel business chain, give the public free posters with images picturing exotic destinations where you have hotels. If you run a private magnet school, write and print booklets describing the attributes and benefits of your school system. Make the books attractive and expressive to guide parents into considering your school as an option for their child.

    • Sponsored Links

    Creative Mailings

    • Direct mail, sent to a previous or potential consumer’s home, communicates messages directly and personally. When creating a direct mail campaign, be creative. Invent a innovative, artistic, loud and ambitious mailing series. For instance, consider using different kinds of paper, and a whole new tone of voice to attract a reader. Hook them in the first line with a powerful opening sentence speaking directly to them and their needs.

    Samples

    • Appeal to consumers by sending free samples by mail. If you operate an interior design business, send sample fabrics and color images of the work you have accomplished in previous client homes. Include testimonials from previous satisfied customers. Ask these past clients if you can quote them and show a picture of the rooms you remade. Testimonials add a real-world appeal and back up your claims.

Navy SEAL’s book will describe raid that killed bin Laden

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By Julie Bosman

A detailed first-person account of the raid that killed Osama bin Laden, written under a pseudonym by a member of the Navy SEALs who participated in the mission and was present at bin Laden’s death, will be released next month, the publisher said on Wednesday.

The book, “No Easy Day: The Firsthand Account of the Mission That Killed Osama bin Laden,” which is scheduled to be released on Sept. 11, has been a tightly held secret at the publisher, Penguin. It promises to be one of the biggest books of the year, with the potential to affect the presidential campaign in the final weeks before the election.

The author’s name will be listed as Mark Owen by Dutton, an imprint of Penguin. For security reasons, he used a pseudonym and changed the names of other SEAL members.

A former member of SEAL Team 6, the author was a team leader in the operation that resulted in the death of Bin Laden in Abbottabad, Pakistan, on May 2, 2011. According to a description of the book provided by the publisher, the author gives a “blow-by blow narrative of the assault, beginning with the helicopter crash that could have ended Owen’s life straight through to the radio call confirming Bin Laden’s death,” and is “an essential piece of modern history.”

Penguin officials would not say to what extent the book was vetted by government agencies. Colonel Tim Nye, the chief spokesman for the military’s Special Operations Command, said he would reserve comment until he had an opportunity to read the book.

The author also recalls his childhood in Alaska, his grueling preparation to become a member of the SEALs and other previously unreported SEAL missions. He completed 13 combat deployments since the attacks of Sept. 11, 2001, and retired within the last year.

A co-writer, Kevin Maurer, is the author of four books and was embedded with Special Forces in Afghanistan six times.  

The book could get caught up in the politically charged arena of the presidential campaign. That’s what happened with another planned narrative account of the raid, a film by Kathryn Bigelow and Mark Boal, “Zero Dark Thirty.” That film was originally scheduled for release in October, but was moved to December after Republicans said it would help dramatize one of the president’s signature achievements right before the election. The project also prompted complaints from some Republicans that the administration had provided improper access about the raid to the filmmakers, a charge the White House denied.

In August 2011, The New Yorker published an account of the raid that was so detailed it included information about what the pilot of a Black Hawk helicopter was thinking as the aircraft was on the verge of crashing. That article relied on interviews with officials who had debriefed members of the SEALs team, not with the individuals themselves.

Bookstores were first given a few clues about the book last month. One independent bookstore owner said in July that she was told only that Dutton had added a “big, major book” written by an anonymous author to its fall list.

Members of Dutton’s sales staff were given a detailed description of the book during a conference call with executives on Wednesday.

The publisher is expecting a major best seller, with a planned print run of 300,000 copies in hardcover, according to a person familiar with the plans.

Because the book is written under a pseudonym, the author will appear in disguise during television interviews to promote the book. At least one major network prime-time appearance has been planned, a person familiar with the plans said, and during interviews on television and radio, the author’s voice will be altered.

Thom Shanker contributed reporting from Washington.

This article, “Navy SEAL’s Book Will Describe Raid That Killed Bin Laden,” first appeared in The New York Times.

Copyright © 2012 The New York Times

Crowdfunding site pays authors to release DRM-free e-books

Crowdfunding site pays authors to release DRM-free e-books

A new site from New Jersey-based Gluejar uses crowdfunding to pay authors to “free” their work as e-books published under a Creative Commons license.

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United States6th August 2012 in Media & Publishing.

E-books may have opened up a whole new medium for enjoying the world’s literature, but the DRM – digital rights management – technologies they’re often coupled with have also imposed new restrictions on the way that literature is shared. Enter Unglue.it, a new site from New Jersey-based Gluejar that uses crowdfunding to pay authors to “free” their work as e-books published under a Creative Commons license.It’s up to rights holders to start an Unglue.it campaign for an already-published book they own the rights to, including setting the amount required and a deadline by which time that needs to happen. Book lovers, meanwhile, can visit Unglue.it to browse through the site’s active book campaigns; if they don’t see one for a book they care about, they can add a title to the Unglue.it wishlist. Either way, just as on Kickstarter and other crowdfunding sites, participants can pledge toward a campaign’s goal amount, and they pay only if the target funding goal is achieved. When a campaign succeeds, Unglue.it will deduct a commission of 6 percent of the funds raised. Then, the book is published electronically DRM-free, meaning it can be shared and read on any device for free worldwide.

Since the site’s launch in May, one book has already been successfully “unglued” on Unglue.it and will be published soon. There are currently four other active campaigns on the site. Authors and rights holders around the globe: time to set your own creative works free?

Website: www.unglue.it Contact: faq@gluejar.com

6 Ways Independent Bookstores Can Blog About Books to Increase Sales

6 Ways Independent Bookstores Can Blog About Books to Increase Sales

6 Ways Independent Bookstores Can Blog About Books to Increase Sales photoDon’t worry, the Kindle hasn’t yet killed all brick and mortar bookstores or set Fire to the business. Independent bookstores still have their own Nook in the world of retail.

Despite the significant changes in book selling over the last few decades, technological changes have only fueled the development of these stores. The Internet has expanded the ways through which independent booksellers market themselves, and blogging about books has become one of the most important methods of doing so.

The following are a few examples of bookstores blogging in unique ways about books in order to promote their independent businesses.

1. Politics & Prose Bookstore & Coffee Shop has a blog for every occasion

It’s a little surprising that most bookstores don’t even have a single blog, but Politics & Prose is the over-achiever in this category. The Scoop from Brad & Lissa fills everyone in about goings-on at the store, while you can find book reviews in Barbara’s Byline. They even have a Graphic Novel Blog. This bookstore could inspire you all on it’s own with a hundred ideas for your own blog, so I definitely recommend checking it out.

6 Ways Independent Bookstores Can Blog About Books to Increase Sales photo

2. Bookstore Yet-To-Be-Determined might blog outside the box

Taking into account that the printed book industry is slowing down, you might think of taking into account the many other ways to promote what you’re selling. For example, there are lots of creative ideas that Etsy artists are coming up with using books.

6 Ways Independent Bookstores Can Blog About Books to Increase Sales photoIf you don’t feel like it’s too sacrilegious, you might want to try out blogging about how people can use your books in other…fashionable ways too, perhaps if you have a dollar bin of books that haven’t sold for years and possibly never will.

6 Ways Independent Bookstores Can Blog About Books to Increase Sales photoHeck, you might even find a new niche on Etsy selling “vintage instant libraries“.

3. Vroman’s Bookstore is turning their readers into listeners with podcasts

In every way, Vroman’s Bookstore of Pasadena, CA has created a blog that is thriving on the web. For the newbie blog creator, Vroman’s blog should be a well-referenced example on how to create a successful book blogging site.

But what really makes this blog unique is the use of online podcasts. Vroman’s audio files include interviews with popular authors and other important people in the book industry.

6 Ways Independent Bookstores Can Blog About Books to Increase Sales photo

Not enough blogsites are taking advantage of this cool online medium. Just as readers enjoy the occasional audiobook of their favorite classic, using podcasts retains the interests of established readers, they also invite new blog-goers and listeners too.

4. Also, Vroman’s creates topic-specific book lists

In addition to podcasts, Vroman’s comes up with blog posts based on groups of books surrounding a topic. For example, in a post called For the Love of Cuteness, one of their employees writes a post about all of her favorite cute books and toys (most items sold in the store).

6 Ways Independent Bookstores Can Blog About Books to Increase Sales photo

5. Lemuria Books brings on the guest posts

The blog for Lemuria Books is like the attending a digital social gathering. They have guest posts contributed by everyone from authors to booksellers to their third-floor neighbors. Does it get any friendlier than that? Even better, the diversity of posts and bloggers makes for a very unique, thoughtful and exciting blog.

6 Ways Independent Bookstores Can Blog About Books to Increase Sales photo

6. WORD Brooklyn chose the right blog platform for their bookstore

6 Ways Independent Bookstores Can Blog About Books to Increase Sales photo

WORD Brooklyn has expanded their horizons about where they host their postings on the written word.

Their original webpage is still accessible through WordPress, but their last post on the blog directs readers to a Tumblr blog (it’s that hybrid Facebook-Twitter blogging site you’ve probably heard about from your hipster cousin).

Lots of businesses use blogging platforms like Blogger, WordPress, or even Livejournal to document happenings, and there are many other viable alternatives out there for hosting your bookstore blog.

Too many options? Think about your objective. What do you want your web platform choice to say about your blog and your business? Tumblr is attractive to some for its up-and-coming vibe and its user friendly feel, but others find it too casual or image-based for their means.

A Tumblr blog is great for quickly featuring things like books and authors, but might be too compact for lengthy book reviews.

Changes in technology shouldn’t scare away independent bookstores. In fact, the only way to better your business and further its reach is to embrace the changing times and use as many new digital resources to your advantage.

Each of the above businesses have utilized their blogs in interesting ways and that raise good points for others looking to follow in their footsteps. Take some time and consider some of these examples. Which is right for you blog? Try it out and watch the “likes” pile up like a stack of worn paperbacks at the bedside.


Just a note: The key to customer loyalty in small business is to reward your best customers. Luckily, 93% of people already have your loyalty card in their wallet, find out how.

About Amanda MacArthur, Managing Editor, Swipely

Amanda MacArthur collaborates with small businesses across the country to bring together best practice blogs and success stories that come with running a small business. As a Partner at BuzzFarmers, Amanda has consulted with some of America’s largest media companies on their digital marketing strategy and has published dozens of marketing research reports across numerous industries.  If you’re a small business and have a marketing tale to share, please contact Amanda via Email.


Contact Amanda:  @amaaanda  | Amander.com | LifeorDepth.com |